Realty Vision


Posted by Realty Vision on 8/11/2016

If you're thinking about putting your house on the market in the near future, then you've probably begun to research and compare real estate agents in your area. While experience, credentials, and training can make a big difference in a real estate agent's ability to produce results for you, there are other factors worth considering. For example, an agent's attitude, Web presence, and past performance are also indicators of their strengths, weaknesses, and marketing skills. Here are a few "red flags" to watch out for in your search for a knowledgeable, proactive, and service-oriented real estate professional.

  • The quality of their Web site: If a real estate agent has a Web site that looks disorganized, amateurish, or outdated, then that could speak volumes about their own flaws. In this day and age, a fully functional and professional-looking website is an essential marketing tool in the real estate business. Having access to the latest marketing tools and techniques is a vital aspect of selling your home in the shortest possible time. Agents who are not making full use of the Internet to market their listings are doing themselves and their clients a disservice. If they can't present themselves in the best possible light on the Internet, then it raises questions about their presentation style, in general. On the other hand, if a Realtor or real estate agent maintains an up-to-date, professional-looking website that is user-friendly and loaded with helpful information and search capabilities, then that's one indication they're conscientious, resourceful, and in touch with relevant technology. A timely and informative blog is another positive sign that they're tech-savvy and passionate about what they do for a living.
  • Attitude and energy level: A great real estate agent has the ability to look at the "big picture" and realize that there will be peaks and valleys in every transaction and marketing campaign. If you choose them over the competition, you'll eventually depend on that agent to be a problem solver, a cheerleader, and a source of positive inspiration throughout the process. When you take into account how much is riding on the sale of your home, you realize the importance of selecting a well-organized, professional, and highly motivated agent. If you're interviewing one that spends too much time complaining about market conditions, other clients, or all the "red tape" involved in real estate transactions, then RUN -- don't walk -- to the nearest door! (That advice would, of course, need to be modified if you're meeting with them in your own home.) Here's the bottom line, though: To be able to capitalize on opportunities and produce the best possible results, a great real estate agent needs to maintain a positive attitude -- especially in the face of temporary setbacks.
The good news about real estate agents and Realtors is that the majority of them are ethical, motivated, and passionate about producing optimal results. As is the case with all professions, however, some are more positive, dedicated, and resourceful than others. That's why it pays to interview two or three real estate agents before settling on the one who's the best match for your timetable, your personality, and your individual needs.





Posted by Realty Vision on 7/9/2015

Did you know over 70% of consumers are utilizing social tools throughout the home buying and selling process. As a home buyer or seller you need a real estate agent who knows how to leverage the tremendous power of social media. This blog is more than a blog, it is only one part of a connected internet machine. All of the components of this internet marketing machine help buyers find homes and seller advertise their property. Here is what makes it tick: 1. A Website A real estate website that has an easy and constantly updated property search. 2. A Wordpress blog WordPress provides good search engine optimization (SEO), allows for consumers to get helpful real estate information and search for property. 3. A Facebook business page Advertise where your customers already are and they are on Facebook. The Facebook business page has a unique property search within Facebook and connects to all other social networks. 4. A custom Twitter page Every post on a social media channel helps with search engine optimization or getting found online. Advertising properties on Twitter reaches a very active internet audience. 5. A custom You Tube channel You Tube is the second largest search engine and has over 800 million unique users each month†providing the perfect place to advertise homes for sale. 6. A robust LinkedIn profile LinkedIn†operates in 200 countries and is one of the most widely used social networks. 7. A mobile website Mobile marketing will account for 15.2% of global online ad spend by 2016. (Berg Insight, 2012). Having a mobile web site allows for your property to come up higher in a mobile search and be viewed more easily on a mobile device such as an iPad, iPhone or Android device.  





Posted by Realty Vision on 5/28/2015

The internet and the evolution of social media have forever changed the way marketers do business and this includes real estate. If you are considering selling your home you need a real estate proessional who understands the need for extensive online marketing. When looking to test a real estate professionals internet marketing ask some of these questions: Do you have a website? There are 245,203,319 internet users in the United States, that is 78.1 % of the population. According to the National Association of Realtors, 88% of homebuyers shopped online for a home. Do you have a mobile website that is enabled for iPhone, iPad and Android devices? 4.8 billion people now own mobile phones. Just 4.2 billion own a toothbrush. Do you have a blog? Social media sites and blogs reach 80% of all U.S. internet users. Do you have a Facebook business page? Facebook is the most important social media lead generation tool for b2c marketers with 77% saying they had had acquired a customer through Facebook. Do you market on Twitter? There are now roughly 100 million active Twitter users (those who log in at least once per day). Do you have a You Tube channel? YouTube has 490 million users worldwide (unique visitors per month). It generates an estimated 92 billion page views each month. The average user spends an average of 25 minutes on the site each time they visit. Do you share information on LinkedIn? There are over 57 million users on LinkedIn in the United States. You need a real estate professional who leverages all of these outlets to market your home.





Posted by Realty Vision on 12/5/2013

Are you looking to hire a real estate agent to sell your home? Here are some must ask questions of real estate agents before you sign on the dotted line. 1. Do you work full or part-time as a real estate agent? 2. How many homes have you sold in my area and what was the price range? 3. What is your average days on the market until a house goes under agreement? 4. How many sellers are you currently representing? 5. At what price do you think my house will sell in the current market? And why? 6. What is your advertising and marketing plan for my house? 7. Can I see a sample of your marketing? 8. What kind of communication schedule can I expect from you? 9. How long have you been a real estate agent and how much education have you received? Do you have any special designations? 10. Is your real estate license in good standing and have you ever been subject to a client complaint? 11. Why should I hire you over your competition? 12. Do you have a website? What kind of online presence do you have? Lastly, don't forget to ask for testimonials or references.







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