Realty Vision


Posted by Realty Vision on 6/2/2016

Want to boost your home's value? Completing home improvement projects enables you to do just that, as you can perform these tasks regularly to maximize the value of your residence. So which home improvement projects should you prioritize? Here's a closer look at three important home improvement tasks that every home seller should consider: 1. Painting the walls. Picking up a can of paint and various paint supplies ensures you can revitalize the walls in any room of your home instantly. Over an extended period of time, the paint on your home's walls may start to chip or peel. However, adding a fresh coat or paint (or two) to your residence's walls serves as an inexpensive way to transform bland, unattractive walls into visually appealing ones. Devoting even a few hours to paint the walls of your home can help you boost your home's value. And ultimately, your new paint job may allow you to receive multiple offers at or above your asking price, too. 2. Installing a water filtration system. Does your kitchen have a water filtration system? If not, you could be missing out on a golden opportunity to increase your residence's value. A water filtration system offers multiple benefits, as it ensures a homebuyer won't necessarily have to worry about buying bottled water if he or she purchases your residence. Plus, this system is one of many features that may help differentiate your home from others in a highly competitive real estate market, thus making your residence that much more appealing to homebuyers. Installing a water filtration usually is fast and easy as well. Furthermore, you won't have to worry about breaking your home improvement budget to complete this project. 3. Cleaning up the front lawn. High grass and weeds will damage your home's curb appeal and may significantly reduce your chances of a quick sale. On the other hand, spending some time mowing the lawn, raking leaves and performing other essential front lawn care tasks can deliver long-lasting benefits. A clean front lawn likely is one of the first things a homebuyer will notice about your home. And home sellers who are committed to maintaining a pristine front lawn can improve their home's value and their chances of a quick sale. Also, maintaining your front lawn can be easy if you spend even an hour per day performing yard work. Or for those who want to avoid lawn work altogether, professional landscapers typically are available that can keep your front lawn in great shape until your home sells. As a home seller, you'll want to take the necessary steps to up your home's value before you add your home to the real estate market. And with any of the aforementioned home improvement projects, you'll be better equipped to boost the value of your home quickly and efficiently. Stay focused on increasing your home's value consistently and keeping your residence in excellent shape. By doing so, you'll be able to keep your eyes on the prize – maximizing your home's value and selling your residence to the highest bidder.





Posted by Realty Vision on 4/28/2016

Why isn't your house selling? It may not be the market, instead it could be what you are or are not doing. Believe it or not you can ruin your chances of selling your home. So, how can you capture the attention of potential buyers? Read on to find out if you are making any of these mistakes. Missing or Bad Photos Buyers love to look at photos. They love to look at lots of photos so include lots of photos in your online listings. There is such a thing as a bad photo though. Pictures of unattractive rooms, toilets and messy areas can also turn a buyer off. Make sure every photo has great light, shows off your home and shows a neat and clean home. Place the best shots at the beginning so it is the first thing the buyer sees on the listing site. Lack of Curb Appeal Most buyers will search for homes online and then jump in the car and drive by. If your home has bad curb appeal they may eliminate it before they even walk through the front door. Be sure to create curb appeal by trimming the trees, fertilizing the lawn, and sprucing up the landscaping. Remember first impressions mean a lot. Bad Advertising The words that advertise your home are vitally important. Avoid clichés and instead use your creativity and talk about the best features of your home. You only have so much space for text so make it count! Price Too Low/High Pricing a home too high won't produce an offer, but sometimes pricing it too low leaves buyers wondering what is wrong. Use a real estate professional to help you strategically price your home to sell in the current market. You're Hovering When potential buyers are looking at your home there is nothing more awkward than finding the homeowner is still there. Buyers can't picture the home as their own if you are there. When the house is being shown make sure you are not home. There are things in your control in the selling process of your home. Take the time to make sure your home is staged and looks ready to sell and avoid the above mistakes and you should have a sold sign in no time.





Posted by Realty Vision on 3/24/2016

One of the worst things that can happen to a would-be home seller is when the home never sells and expires from the multiple listing service. Waiting week after week or month after month for an offer is frustrating. Selling a home can be a stressful and emotional experience and when it doesn't sell there are a number of questions to ask before making the next move. Here are just a few to consider:

  • Should you renew an expired listing with the same broker?
  • Should you list with a new broker?
  • Should you relist the home for sale at all?
Before placing blame consider why the home didn't sell. Here are some questions to ask:
  • Were you motivated to sell?
  • Did you follow the recommendations of the broker?
  • What was the marketing plan to sell your home?
  • Ask the broker why the home didn't sell.
  • Was the home priced properly?
  • Was it available to show to potential buyers?
  • What was buyer's feedback about your home?
After honestly reviewing these questions consider if there is something you as the seller could have done differently. If you feel it was the broker who did not fulfill their promises than it may be time to find a new broker. If your broker did their job and worked diligently to sell your home then it is probably you that needs to make some changes. Before you relist and make another potential mistake visit other active properties for sale to determine how your home compares to the competition. Consider if you may need a price adjustment. Ask for another comparative market analysis to determine if your home is priced to beat out the competition. You may also need to do some repairs before selling. Staging your home for sale is also always a good idea.  





Posted by Realty Vision on 7/16/2015

Selling a home in the age of Facebook, You Tube, Twitter, and mobile computing, changes the way homes are marketed.  No longer is the day when agents and buyers carry around flyers and brochures. Most home hunting happens from the palm of a hand. So, what is needed to sell your home in the digital age? Photos: Studies show that more photos can increase "the perceived value" of your home by about 13 percent. Video: Video marketing is growing by leaps and bounds. Recent statistics show that approximately 21 percent of buyers are viewing videos of homes for sale on online with that number increasing daily. Virtual Open House: Buyers can feel like they are walking through your home without ever stepping foot in the door. Virtual tour videos give buyers a 360-panoramic view. This won't completely replace the traditional open house but it will get more interested and qualified buyers in your door. Social media: Your home should be advertised on social media sites like Facebook, Twitter and You Tube. Social media is like word-of-mouth selling on steroids. Information is seen by many people and shared on multiple social media sites causing the information to "go viral". Mobile: Your agent must have a website that displays your listing on a mobile device properly. With over 50% of internet searches being done from mobile devices, make sure your home's listing is mobile friendly. Print materials: Buyers still love to pick up a flyer when they are at your home. Make sure to have high quality flyers available for the potential buyer. Contact information: All online and printed marketing materials should have several ways to contact the agent and view your home. Things to include are a name, email address, phone number and social media contact information. Integrating old and new marketing strategies to sell your home will help ensure buyers on-and-off-line find your home's listing.





Posted by Realty Vision on 5/21/2015

1. Basing the asking price on needs or emotion rather than market value. Many times sellers base their pricing on how much they paid for or invested in their home. This can be an expensive mistake. If your home is not priced competitively, buyers will reject it in favor of other larger homes for the same price. At the same time, the buyers who should be looking at your house will not see it because it is priced over their heads. The result is increased market time, and even when the price is eventually lowered, the buyers are wary because "nobody wants to buy real estate that nobody else wants". The result is low priced offers and an unwillingness to negotiate. Every seller wants to realize as much money as possible from the sale, but a listing priced too high often eventually sells for less than market value. An accurate market evaluation is the first step in determining a competitive listing price. 2. Failing to "Showcase" the home. A property that is not clean or well-maintained is a red flag for the buyer. It is an indication that there may be hidden defects that will result in increased cost of ownership. Sellers who fail to make necessary repairs, which don't “spruce up” the house inside and out, and fail to keep it clean and neat, chase away buyers as fast as REALTORS® can bring them. Buyers are poor judges of the cost of repairs, and always build in a large margin for error when offering on such a property. Sellers are always better off doing the work themselves ahead of time. 3. Over-improving the home prior to selling. Sellers often unwittingly spend thousands of dollars doing the wrong upgrades to their home prior to attempting to sell in the mistaken belief that they will recoup this cost. If you are upgrading your home for your personal enjoyment - fine. But if you are thinking of selling, you should be aware that only certain upgrades to real estate are cost effective. Always consult with your REALTOR® BEFORE committing to upgrading your home. 4. Choosing the wrong REALTOR® or choosing for the wrong reasons. Many homeowners list with the real estate agent who tells them the highest price. You need to choose an experienced agent with the best marketing plan to sell your home. In the real estate business, an agent with many successfully closed transactions usually costs the same as someone who is inexperienced. That experience could mean a higher price at the negotiating table, selling in less time, and with a minimum amount of hassles. 5. Using the "Hard Sell" during showings. Buying a home is an emotional decision. Buyers like to "try on" a house and see if it is comfortable for them. It is difficult for them to do if you follow them around pointing out every improvement that you made. Good REALTORS® let the buyers discover the home on their own, pointing out only features they are sure are important to them. Overselling loses many sales. If buyers think they are paying for features that are not particularly important to them personally, they will reject the home in favor of a less expensive home without the features. 6. Failing to take the first offer seriously. Often sellers believe that the first offer received will be one of many to come. There is a tendency to not take it seriously, and to hold out for a higher price. This is especially true if the offer comes in soon after the home is placed on the market. Experienced REALTORS® know that more often than not the first buyer ends up being the best buyer, and many, many sellers have had to accept far less money than the initial offer later in the selling process. Real estate is most sale-able early in the marketing period, and the amount buyers are willing to pay diminishes with the length of time a property has been on the market. Many sellers would give anything to find that prospective buyer who made the first, and ONLY, offer. 7. Not knowing your rights and obligations. The contract you sign to sell your property is a complex and legally binding document. An improperly written contract can allow the purchaser to void the sale, or cost you thousands of unnecessary dollars. Have an experienced REALTOR® who knows the "ins and outs" fully explain the contract you are about to sign. 8. Failure to effectively market the property. Good marketing opens the door that exposes real estate to the marketplace. It means distinguishing your home from hundreds of others on the market. It also means selling the benefits, as well as the features. The right REALTOR® will employ a wide variety of marketing activities, emphasizing the ones believed to work best for your home.







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