Realty Vision


Posted by Realty Vision on 5/21/2015

1. Basing the asking price on needs or emotion rather than market value. Many times sellers base their pricing on how much they paid for or invested in their home. This can be an expensive mistake. If your home is not priced competitively, buyers will reject it in favor of other larger homes for the same price. At the same time, the buyers who should be looking at your house will not see it because it is priced over their heads. The result is increased market time, and even when the price is eventually lowered, the buyers are wary because "nobody wants to buy real estate that nobody else wants". The result is low priced offers and an unwillingness to negotiate. Every seller wants to realize as much money as possible from the sale, but a listing priced too high often eventually sells for less than market value. An accurate market evaluation is the first step in determining a competitive listing price. 2. Failing to "Showcase" the home. A property that is not clean or well-maintained is a red flag for the buyer. It is an indication that there may be hidden defects that will result in increased cost of ownership. Sellers who fail to make necessary repairs, which don't “spruce up” the house inside and out, and fail to keep it clean and neat, chase away buyers as fast as REALTORS® can bring them. Buyers are poor judges of the cost of repairs, and always build in a large margin for error when offering on such a property. Sellers are always better off doing the work themselves ahead of time. 3. Over-improving the home prior to selling. Sellers often unwittingly spend thousands of dollars doing the wrong upgrades to their home prior to attempting to sell in the mistaken belief that they will recoup this cost. If you are upgrading your home for your personal enjoyment - fine. But if you are thinking of selling, you should be aware that only certain upgrades to real estate are cost effective. Always consult with your REALTOR® BEFORE committing to upgrading your home. 4. Choosing the wrong REALTOR® or choosing for the wrong reasons. Many homeowners list with the real estate agent who tells them the highest price. You need to choose an experienced agent with the best marketing plan to sell your home. In the real estate business, an agent with many successfully closed transactions usually costs the same as someone who is inexperienced. That experience could mean a higher price at the negotiating table, selling in less time, and with a minimum amount of hassles. 5. Using the "Hard Sell" during showings. Buying a home is an emotional decision. Buyers like to "try on" a house and see if it is comfortable for them. It is difficult for them to do if you follow them around pointing out every improvement that you made. Good REALTORS® let the buyers discover the home on their own, pointing out only features they are sure are important to them. Overselling loses many sales. If buyers think they are paying for features that are not particularly important to them personally, they will reject the home in favor of a less expensive home without the features. 6. Failing to take the first offer seriously. Often sellers believe that the first offer received will be one of many to come. There is a tendency to not take it seriously, and to hold out for a higher price. This is especially true if the offer comes in soon after the home is placed on the market. Experienced REALTORS® know that more often than not the first buyer ends up being the best buyer, and many, many sellers have had to accept far less money than the initial offer later in the selling process. Real estate is most sale-able early in the marketing period, and the amount buyers are willing to pay diminishes with the length of time a property has been on the market. Many sellers would give anything to find that prospective buyer who made the first, and ONLY, offer. 7. Not knowing your rights and obligations. The contract you sign to sell your property is a complex and legally binding document. An improperly written contract can allow the purchaser to void the sale, or cost you thousands of unnecessary dollars. Have an experienced REALTOR® who knows the "ins and outs" fully explain the contract you are about to sign. 8. Failure to effectively market the property. Good marketing opens the door that exposes real estate to the marketplace. It means distinguishing your home from hundreds of others on the market. It also means selling the benefits, as well as the features. The right REALTOR® will employ a wide variety of marketing activities, emphasizing the ones believed to work best for your home.





Posted by Realty Vision on 5/15/2014

Whether you are a buyer or a seller it is time to get off the fence. Despite years of bad news surrounding the real estate market, the time has come when it is both a good time to be a buyer and a seller. Why Buy? Here are just a few reasons why you should get off the fence and buy: 1. When investors start gobbling up real estate you know it's a good deal. In 2011, investors upped their buying by 64%.  While it is still not time to start flipping for a profit the clock is ticking down to an uptick in prices. 2. Interest rates are historically low. You have been hearing this for a while but they are hovering right around 4%. 3. First-time buyers are in a unique position. They didn't lose money in the housing market. 4. It's a great deal! Prices are at all-time lows. So you may be saving as much as 40% off a home if you buy now. Why Sell? Here are just a few reasons why you should get off the fence and sell: 1. Inventory is shrinking. Demand is up and in certain areas and price ranges there is limited inventory so putting your home on the market now will most likely result in a sale. 2. Mortgage availability has stabilized. Mortgage restrictions are loosening and especially first-time buyers are able to get mortgages as they were not affected as much by the financial crisis. 3. Unemployment is not as bad as you think. One is 30 Americans is unemployed as a result of the recent financial crisis. There are lots of able buyers out there. 4. Houses are selling and some are even going to bidding wars. Homes that are priced according to the market are selling and selling quickly. 5. Don't wait for prices to increase. This could be a long wait.





Posted by Realty Vision on 3/20/2014

What do buyers want in a home? Is it location? Is it size? Could it be an endless list of amenities ? According to a survey done by The National Association of Homebuilders, they want all of the above. According to the survey, buyers say they want a home that is approximately 2,000 square feet. Unfortunately, only one-third of the current homes on the market have 2,000 or more square feet of livable space. Most homes are nearly 40 years old and don't have many of the amenities buyers want. So what is a seller to do? If your home is smaller than what most buyers want, play up on your homes good points. Here are some other features buyers want that could help overcome the objection to the homes smaller square footage. Location: Buyers may consider a smaller home if it's located in the best school district or in a great commuter location. Possibilities: A smaller home may have potential for expansion, making the home suddenly more appealing. Great space: The home may not have the square footage buyers want, so show off the space it does have. Remove any furniture that doesn't complement the home, making the home seem spacious and uncluttered. If your home is smaller than what many buyers want, emphasize the amenities that it does have. Help buyers see the potential in your home. Don't let them rule it out just because its current condition doesn't meet all of their needs.    





Posted by Realty Vision on 3/6/2014

The last thing you want is a smelly house. When you are trying to sell your home the presence of household odors can affect the sale-ability and the bottom line price. Some of the most common offensive odors are cooking odors, particularly fish and curry odors, smoke from cigarettes or oven fires, pet odors or the odor from illness or incontinence. In order to remove stubborn odors you will need to give the home a thorough cleaning. Here are some tips to get you on your way to a fresh smelling home. 1. Open windows and doors. Place a large fan in a doorway or window. Have the fan where blow fresh air in. Use a second fan to exhaust the odors out. 2. Believe it or not the smells could be coming from your attic insulation. Odors from cooking rise in the heat and are trapped in the attic insulation. The insulation cannot be cleaned or effectively deodorized so it must be replaced. 3. Clean carpets and upholstered furniture using a steamer. A commercial steam extractor can be rented from an equipment rental place. Things like mattresses and foam pillows will most likely need to be replaced as it is almost impossible to get odors out. 4. All clothing, bedding, and drapes in the home will need to be laundered or dry cleaned. Odors get trapped in these are can linger. Check labels for care instructions and follow the directions. 5. Odor causing particles can get trapped in the duct work. You may need to have the ducts professionally cleaned to remove the particles. Before you do that, you might consider changing the furnace or air conditioning filters once a day until you no longer smell offensive odors. 7. Wash all the ceilings, walls and floors. Use a cleaner designed for this as you would not want to damage the paint or wood floors. 8. Wash your stove, refrigerator, dishwasher, washer and dryer inside and out. Don't forget the back of the stove and the coils of the refrigerator. 9. Place small dishes of vanilla extract, baking soda, sliced lemons or potpourri throughout the house to capture the odors and replace them with a better alternative.





Posted by Realty Vision on 2/27/2014

When selling your home, you want it to appeal to a wide variety of people, not showcase your personality or preferences. While you might love deep red walls in your dining room, it might be too bold for a potential buyer. Your goal is to sell your home and having the right buyer appeal is key. There are a few things to think of when staging your home. Paint color is a must unless you already use neutral colors in your home. When looking for paint colors think of beige, olives, yellows, tans and greys. Outdated wallpaper patterns are a big no-no. Not only will an outdated look not be appealing to a buyer but the thought of having to take it down after buying the home can be a negative to a buyer. Taking down the wallpaper, fixing any imperfections in the walls with spackle and sanding, and applying a new coat of paint will go a long way. Choosing a paint with a low sheen will help hide any imperfections that may still remain. De-cluttering your home will give it a clean, organized look that will appeal to a buyer. Minimal items should remain in your home and going through your space to take out anything you don't need and sending it to storage is ideal. Think about your furniture as well, since often too much furniture can cause spaces to look small. In addition, by pulling furniture away from the walls and placing them in conversational groups, you add space to a room. Having the right decorative items can help to create an inviting space. Rather than having items lined up, trying grouping different items together, like on the coffee table. Hang pictures and art work in groups as well, avoiding a traditional straight line on the wall. Make sure that you have things such as decorative towels and soaps in the bathroom to help set the scene. And adding the right lighting can help set a welcoming mood. Make sure you have a variety of lighting in each space, from table lamps, to accent lighting, and whole room lighting. Basically, when staging your home, you want to make it a place that someone would want to live. Little touches here and there can really make a difference. With a little investment you might just find you are getting the offers you were hoping for.







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